35 mm slide projector12/8/2023 The use of slides to tell stories, in both simple and technically sophisticated, straightforward and ambiguous ways, has been exploited in the works of David Lamelas (born 1946) and James Coleman (born 1941) either in creating simple sequences of images or complex dissolves with audio accompaniment. Artists such as Dan Graham (born 1942) and Smithson freely worked across media using the same set of images in slide projections, printed photographs that were framed and hung on a gallery wall, and print media in catalogues or magazines. Slides were used to capture performances, journeys and the lives of artists, as evidenced in works created by Nan Goldin (born 1953), Robert Smithson (1936–1973), Lothar Baumgarten (born 1944), David Tremlett (born 1945) or Paul McCarthy (born 1945). Slides had a ‘technical innocence’, having little history as an artistic medium but instead a practical association with documentation. Charles Harrison, in his paper Saving Images has also argued that slides suited the artistic debates of the period because they provided a means of creating sequences of images that were not object-based. Artists have both exploited slide technologies as a precise aesthetic medium and as a means of documenting more conceptual practice. This term dates from the 1970s when magnetic audio-tapes in cassette format were used to store a tone that cued slide changes alongside the audio track or spoken word accompanying the images.Īrtists began to explore media technologies in the early 1960s, a period which coincided with a radical shift in artist practice. Many art historians still refer to slide-based artworks as slide-tape. In its heyday processing costs for slides were relatively low and they were widely used in contexts ranging from domestic to commercial applications such as advertising, fashion and industry as well as academia and the arts. Both 16 mm and 8 mm film are moving image media and hence produce a very different quality of image. The only other format that was readily available on a similar budget, without the need of professional post-production, was 8 mm film produced for the home movie market. Alternative technologies such as 16 mm film involved a far more elaborate production process. Video technology, for example, could only produce a fraction of the quality. Even if money were no object, no other medium could compete with the ability of slides to produce large-scale projected images of comparable excellence. During the 35 years of their popularity, from 1960s to the mid-1990s, 35 mm slides were a cheap and easy way to create high-quality projected images in a technological environment that offered few, if any, viable alternatives. Kodak’s commercial slogan during the 1950s was: ‘ For sparkling pictures big as life … Kodak 35mm colour slides’. A 35 mm slide can be magnified by a factor of 100 (from 35 mm to 3,500 mm) and still maintain a crisp and detailed projected image. A slide is a high-resolution positive photograph that is exemplary in its accurate colour reproduction and versatility. The 35 mm slide transparency is a hybrid medium that belongs on a continuum between still photography and motion-picture film and combines qualities of both technologies. All three terms: slide, transparency and dia describe an ephemeral presence, a state in which a picture is formed, lasts and disappears. Transparent breaks down into trans (beyond, across) and parere (to appear, be visible, be seen, etc.). In most Romance languages ‘slide’ is translated as diapositive: dia (through, between). In contrast to negative-based film, reversal film is photo-chemically processed as a positive image. Without this mount, the transparent film material would not be able to ‘slide’ from one image to another inside a carousel or magazine when projected. ‘Slide’ commonly refers to a 35 mm photographic positive image comprising chromogenic dyes on a transparent base held inside a plastic or card mount.
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